Buyer’s checklist
Choosing an outbound agency: 7 questions
Use these questions in every intro call with an agency, including ours.
The questions
- Who exactly is calling? Ask whether they are experienced callers or a call centre reading a script.
- What counts as a qualified meeting? Agree up front when a meeting counts.
- Can you see what happens? A good agency shows you every week how many conversations happened and what came out of them.
- How do they prepare each call? Ask whether every call is prepared with research on the company and the person.
- Which markets and languages do they cover? Check that they know your market and which language they call in.
- How soon do the first meetings come? A good agency is live within 1 to 2 weeks, including building the list.
- What are you paying for? Ask whether you pay per hour, per month or per booked meeting.
How Cloze does it
Experienced callers, every call prepared with research on the company and the person, a dashboard you see every week, calling in the Netherlands, Belgium, Germany, Switzerland, the UK, Ireland, the Nordics and the US, and paying per booked meeting. We’re at our best with complex B2B products sold to senior buyers, in niche markets where every conversation counts.