What we do
Cloze helps B2B companies turn sales effort into predictable performance. We don’t drop in playbooks or theories. We work with you or your team to build structure, habits, and ownership that actually last.
Our programs blend strategy, training, and on-the-job execution, tailored to your business reality.
The result? Smarter systems, stronger teams, and sales that scale with clarity and confidence.
Why Cloze
At Cloze, we believe sales works best when it’s built on clarity, ownership, and consistency, not luck.
Too many teams rely on effort, tools, or talent alone. We help them develop the structure, mindset, and behavior that make performance repeatable. It’s not about more pressure. It’s about giving people the systems and confidence to sell with focus and actually enjoy getting results.
Julie
Hendriks
Founder
About Julie (Founder of Cloze)
For me it all started in 2011, selling door to door. The best learning school there is, with the most unfiltered version of sales. My first big career move came in 2014 when I became the managing lead of my own sales branch. I built and led a team, I was hiring, training and managing 100+ salespeople simultaneously. This success took me to eventually leading multiple sales branches in the Netherlands and eventually moving beyond borders, helping expand the formula into the German market.
After almost a decade in direct sales, I switched to selling B2B. From selling software (SaaS) and data to professional services internationally: no matter the industry or product, I kept seeing the same mistakes: companies chasing trends, overloading their teams with tools, and losing sight of what truly drives sales. Strong fundamentals, compelling stories, and a culture that fuels success.
That’s why I started Cloze. To strip away the noise and help businesses build simple, scalable sales processes that actually help you grow your revenue.
Get started
Ready to level up your results?
Book a call to discuss your goals and see how Cloze can help you.